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Unfortunately this email was badly timed.Īdidas sent out an innocuous email congratulating runners for “surviving” the Boston Marathon. When the email was created there was no thought given to the current state of events, which meant under usual circumstances the email would have been well received. Although their intentions were good, unfortunately Airbnb sent out this email around the time when Hurricane Harvey was busy destroying Houston. The template was sent out with no content and the instructions that their marketing team uses when crafting their emails.Īmazon template sent out by mistake AirbnbĪirbnb received quite a bit of flack for this email marketing campaign. Amazon once sent out their email marketing template to their entire base. Real-world email marketing bloopers from around the world AmazonĮven the big guys get it wrong sometimes- like the ecommerce giant Amazon. As you get to know your audience better, you will find out what they like and dislike and be able to navigate which topics you should steer clear of and which align with your goals. Sometimes no matter how in the know you are, you could send out an email that will miss the mark. When you’re sending out a campaign or lead magnet freebie, adding your promised attachments are crucial to your campaign success. You craft the perfect email and then completely forget to add the attachment you meant to send.
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It happens a lot.even when you send out professional emails. The only defense against this email marketing error is to double and triple check your links in your campaign to ensure everything works as it should. Missing or broken links sneak into campaigns often. You set up all your buttons and forget to add your links or you realize after you’ve sent your email that the link you use doesn’t exist on your website anymore. To avoid this happening, don’t use placeholder images! Missing or broken links Sometimes however you hit send and oops, now you have some random images in your campaign. It happens that you sometimes add placeholder images into your campaign with the intention to replace them at a later date. When you have empty form fields, or subscribers themselves have filled out their information incorrectly, personalisation fails are more likely to occur. Personalisation errors occur due to data hygiene in your list. If you’ve decided to include personalisation as part of your email marketing strategy, you need to make peace that your personalisation might not always go right. Personalisation errorsħ4% of marketers say targeted personalisation increases customer engagement rates ( eConsultancy). If you don’t have access to a proofreader, have someone else read your campaign copy for you. One of the ways in which you can overcome typo blindness is to change up the formatting of your text so that you can trick your brain into seeing the text as something new.Īlternatively, you should also always have a proofreader look at your copy before you send out your campaign. When a reader who is unfamiliar with the copy sees the text, their brains don’t know where to automatically fill the gaps. Typo blindness is where your brain automatically fills in the gaps where errors are. Often when you look at a campaign for a long time you start getting typo blindness. Typos are the most common errors that creep into an email campaign. We’ll look at common mistakes that occur, some real world email marketing bloopers from brands across the world and what you should do when you’ve made a mistake. Whether it be a tiny typo on the fly or a huge blunder that can impact your brand, knowing what to do when these bloopers happen will help you calmly weather the storm. Therefore at some point in your email marketing journey you might send out an email campaign that has an error in it. Mistakes creep in, it’s part of being human.